There are two things Luke Infinger knows for certain. One, he has a passion for helping people reach their fullest potential and two, he has a gift for marketing. He puts both together as co-founder of the thriving marketing agency, HIP Creative, out of Pensacola, Florida. What began as an idea five years ago has grown into an award-winning agency, working with some of the most notable names in orthodontics in the country including Dr. Ben Fishbein, Dr. Ed Wentz, and Dr. Jennifer Eisenhuth.
Today, HIP Creative helps doctors, specifically orthodontists, understand the importance of turning a practice into a brand. Armed with strategies, tools and a strong social network to other successful orthodontists, Luke, and his team have helped transform practices large and small into thriving businesses.
Luke co-created the Patient Acquisition & Retention Framework™, HIP Creative’s proprietary marketing tool. This structure is proven to grow clients’ revenue, in some cases by more than 400%. Using websites, social platforms, and an improved outlook on the patient journey, Luke helps orthodontists understand that a practice’s success hinges not on the first office visit but on the first contact. With this in mind, he regularly uses social media as the natural bridge between doctor and patient, one that can be easily crossed with the right tools and the right content at the right time.

“Every subject begins as a philosophy, goes through science, and ends as art.” Dr. Michael Williams is not only an inventive scientist; he is truly a practicing artist in his chosen field of orthodontics and dentofacial orthopedics.
Dr. Williams is a native of Gulfport, having graduated from the Gulfport public school system and Gulfport East High School in 1968. Dr. Williams completed his pre-dental education at the University of the South (Sewanee) where he graduated Cum Laude in 1972. He received his Doctorate of Dental Surgery from Louisiana State University Dental School in 1976, received a U.S. Public Health scholarship, and worked for the U.S. Indian Health Service from 1976-78. Dr. Williams received his Certificate in Orthodontics from the University of California at Los Angeles and has been in private practice in his hometown of Gulfport since his graduation in 1980.
Dr. Williams is a member of the American Dental Association and the American Association of Orthodontists, and is a fellow of the World Federation of Orthodontists. He has served as a past president of the Fifth District Dental Association and the Greater Gulfport Dental Society. Dr. Williams was elected to serve as the Delegate for the State of Mississippi to the House of Delegates for the American Association of Orthodontists.
In the dental community, Dr. Williams served on the MPAC Committee for the Mississippi Dental Association and as the Civilian Consultant to Keesler Air Force Base for TMJ Disorders. He has also served on the Memorial Hospital Sleep Disorders team for obstructive sleep apnea. Dr. Williams has delivered numerous presentations to various dental associations on a wide variety of subjects, from airway obstruction disease and abnormal craniofacial development to his latest developments for dentofacial orthopedics and non-extraction orthodontic treatment. He was a featured speaker at the AAO meeting in 1999 in San Diego and in 2006 in Las Vegas concerning the topic of clinical advances in orthodontics.
Dr. Williams has also been a featured speaker to the American Association of Functional Orthodontists and the American Orthodontic Society. The University of California-Los Angeles, St. Louis University, the University of Pennsylvania Department of Orthodontics, and Farleigh Dickenson University have sponsored his seminar. Dr. Williams has been invited as a guest lecturer to the University of Peking in Beijing, China to share his revolutionary treatment techniques. He has also presented multiple table clinics and round table discussions at various orthodontic meetings, as well as fostered research on arch development and molar distalization with nickel titanium coil spring systems.
Dr. Williams holds ten U.S. patents and over 20 foreign patents in the field of orthodontics and dentofacial orthopedics. He most recently spoke in Mallorca, Spain to a group of over 400 doctors from over 40 different countries.

Following dental school at the University of Pennsylvania and Temple University Department of Orthodontics, Dr. Jonathan Nicozisis has been in private practice in Princeton, NJ since the fall of 1999. Aside from helping raise $23 million in venture capitol funding for a medical start up to continue his Master’s thesis research that went all the way to human clinical trials over seen by the FDA, developing, patenting, and selling auxiliaries, and being on the Scientific Advisory Board of Propel Orthodontics and Master Faculty member of Align Technology, Jonathan considers his greatest career accomplishment helping his orthodontic colleagues become proficient in doing orthodontics with aligners. With publications in refereed journals, trade publications, co-authoring a text book chapter, countless hours of live lecturing, and a contribution in Seminars in Orthodontics, Dr. Nicozisis has collected his experiences and knowledge along with his partner Dr. Maz Moshiri’s, leading to the culmination that is The Aligner Intensive Fellowship – the world’s most comprehensive course on aligner orthodontics!

Dr. Carlos Mir is a Certified orthodontic specialist with part-time practice in the city of Edmonton, AB, Canada, Professor and Director Graduate Orthodontic Program at the University of Alberta Canada, and  International lecturer (more than 100 presentations abroad). He currently has more than 250 peer reviewed-publications.

Dr. Robert Norris is devoted to creating smiles for a lifetime. His unique background in mechanical engineering provides him with a distinct advantage in mastering the forces, vectors, and movements inherent in performing orthodontic treatment.

• Dr. Norris attended University of Texas at Austin where he received his bachelor’s degree with honors in Biology and a minor in Mechanical Engineering.
• He was salutatorian of this dental school class at the University of Texas Health Science Center at San Antonio Dental School.
• He completed a General Practice Residency at the V.A. Hospital in Washington, D.C.
• He completed his orthodontics specialty training at Howard University, and graduating as valedictorian with the highest GPA in the Orthodontic Department’s 25-year history.